I’m not in love So don’t forget it…10cc (1975)

I’m Not In Love – 10cc (1975) SHM-CD FLAC Remaster 1080p Video ~MetalGuruMessiah~

“I’m Not In Love” was released on the third studio album, The Original Soundtrack, by the English art rock band 10cc. This is one of my all time favorite songs…still…ageless in its plaintive beauty.

Several years ago, I’d taken a few clips from The Umbrellas of Cherbourg (1964)….(one of my favorite films from the 1960’s…you could watch it just for the colors!) and started building this video around them. Last night when I was going through some old stuff to finish (trying not to start anything new until I move a bunch of the ones I’ve already started), I came across this and decided to just use the limited clips I’d taken and finish it up. I’d always intended to flush it out with a bit more stuff from the film, but of course my style is endless variations and repetitions anyway ;-), so I just used what I had…plus the song is so great that it makes everything special! 😉 Hope you enjoy the effort! Thanks for checking it out!

It was released in 1975 and peaked at number four on the UK Albums Chart. The Original Soundtrack includes the singles “Life Is a Minestrone” and “I’m Not in Love”, the latter of which is the band’s most popular song. The song is noted for its innovative production, especially its richly overdubbed choral backing.

The album was recorded and produced by the band at Strawberry Studios in 1974 with Eric Stewart engineering and mixing. The album received good reviews when originally released on LP and cassette by Mercury Records in March 1975. The album has since been reissued on several occasions with bonus tracks and has been remastered. The artwork was designed by Hipgnosis and illustrated by artist Humphrey Ocean.

The album was the first to be released by Mercury Records after signing the band for $1 million in February 1975. The catalyst for the deal was the fact the record executives had heard one song – “I’m Not in Love”. Eric Stewart recalled:
“At that point in time we were still on Jonathan King’s label, but struggling. We were absolutely skint, the lot of us, we were really struggling seriously, and Philips Phonogram wanted to do a deal with us. They wanted to buy Jonathan King’s contract. I rang them. I said come and have a listen to what we’ve done, come and have a listen to this track. And they came up and they freaked, and they said, “This is a masterpiece. How much money, what do you want? What sort of a contract do you want? We’ll do anything, we’ll sign it.” On the strength of that one song, we did a five-year deal with them for five albums and they paid us a serious amount of money.”

The Original Soundtrack was a critical and commercial success reaching No. 4 in the UK and No.15 in the U.S.
Ken Barnes gave the album a rave review in Rolling Stone, commenting, “Musically there’s more going on than in ten Yes albums, yet it’s generally as accessible as a straight pop band (though less so than the two preceding 10cc LPs).” He particularly praised the album for being ambitious without being excessive or pretentious, and for its lyrical content.

Robert Christgau panned the album, remarking of the song “I’m Not in Love”: “stretching your only decent melody (a nonsatirical love song) over six tedious minutes, is that a joke?”

The first single “Life Is a Minestrone” was another UK Top 10 for the band, peaking at No. 7. Their biggest success came with the song that sold the album, “I’m Not in Love”, which gave the band their second UK No. 1 in June 1975, staying there for two weeks. The song also provided them with their first major US chart success when the song reached No. 2. The album’s most famous song, “I’m Not in Love”, was built around a simple title by Stewart.

[Lyrics]
I’m not in love
So don’t forget it
It’s just a silly phase I’m going through
And just because
I call you up
Don’t get me wrong, don’t think you’ve got it made
I’m not in love, no no, it’s because..

I like to see you
But then again
That doesn’t mean you mean that much to me
So if I call you
Don’t make a fuss
Don’t tell your friends about the two of us
I’m not in love, no no, it’s because..

I keep your picture
Upon the wall
It hides a nasty stain that’s lying there
So don’t you ask me
To give it back
I know you know it doesn’t mean that much to me
I’m not in love, no no, it’s because..

Ooh you’ll wait a long time for me
Ooh you’ll wait a long time
Ooh you’ll wait a long time for me
Ooh you’ll wait a long time

I’m not in love
So don’t forget it
It’s just a silly phase I’m going through
And just because I call you up
Don’t get me wrong, don’t think you’ve got it made
I’m not in love
I’m not in love

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